Fittingly, Honda has chosen the Detroit Motor Show to show off the styling cues of its upcoming baby SUV via this neat little concept called the ‘Urban SUV’. Why fittingly? Because it’s all very RoboCop at the front; Detroit’s fictional crime-fighting champion.
Details are scarce, but we do know this Urban concept previews a small SUV based around the Honda Jazz platform; the Jazz remember, sits on Honda’s Global Compact Series underpinnings.
Interesting thing to note however, is how huge the actual concept is in size. Sure, it might preview a small SUV, but in reality this thing looks closer to a Mazda CX-5 in size. Honda tells us the urban concept is “designed to provide aesthetic cues”, and will eventually see service all over the globe.
So, what do we know? Honda’s miniscule two-paragraph press release tells us that it’s a global concept model that combines a sporty and dynamic SUV profile with a spacious interior utilising Honda’s centre-tank layout. Oh, and that it’ll be introduced at the Detroit motor show on January 14.
From the sketchiest of sketches, we can make out that the scribblers have used the CR-V’s kinked glasshouse shape but the rear light clusters are positioned where you’d normally find them on the boot, not the D-pillars. But, erm, that’s about it.
This is a one-off built specifically for the upcoming move The Avengers (or Avengers Assemble over here). We first saw this drop-top with Robert Downey Jr - aka Tony Stark - behind the wheel a few months back, but now Acura (Honda’s luxury US arm) has revealed this new pic on its website. No fanfare, no party poppers, no dancing monkeys with hats on: just a small note to say fictional S.H.I.E.L.D. agents get to drive a range of Acura vehicles, including a “convertible sports car”, that looks an awful lot like a new NSX Spider.
This tickles us greatly because the new NSX promises to be a proper TG car. Sans roof? Fine by us. Naturally, there aren’t any details on this, and considering the real thing - the coupe version - is still a few years off production, expect many lips to be fastened.
Ah, the Super Bowl. An epic battle of skill, strength, and creativity where position means everything and 30 seconds can feel like an eternity.
And that’s just the advertising.
Last night we asked the followers of @TopGear_BBCA what their favorite Super Bowl car ads were and they responded like Eli Manning on a late fourth quarter drive. Here we give you the play by play:
(if you’re viewing this post in the Tumblr dashboard, click through for the video embeds)
Audi was first out the gate with their vampire sendup for the new A7.
It was undoubtedly funny but $3 million seems like a lot to spend on a headlight ad.
Another early fan favorite was Volkswagen’s “The Dog Strikes Back” introducing their redesigned Beetle.
Chevy had strong showings with it’s “Happy Grad” Camaro and “2012” Silverado commercials…
But it was its Chevy Sonic stunts which we are unofficially calling “Chevy’s Unofficial Tribute to Top Gear” which got the most mentions of the three.
Acura’s highly touted Jerry Seinfeld commercial starred their new NSX concept, a car that we are excited to see built…
… but it’s the fine print at the end that makes us cringe. As we’ve stated before, the NSX isn’t scheduled to debut for another three(!) years
"Concept vehicles shown. Actual models may vary. NSX projected debut in next three years. Dates subject to change."
We feel bad for all of those potential NSX buyers who will have to line up for Acura’s new compact sedan instead.
Fiat seemed to come out of nowhere to secure the lonely hetero male non-Italian-speaking vote:
But it was Chrysler’s “It’s Halftime in America” ad with Clint Eastwood that seemed to knock Top Gear fans on their collective emotional rears.
Strange enough, there was little mention among Top Gear fans of Honda’s “Ferris Bueller” spot for the CRV.
But of course, the greatest car ad of all time, Super Bowl or not, is the advert that James and Jeremy came up with for the VW Scirocco.
Yes it was, @Cowabunga. Yes it was.
Oh Honda slash Acura… how we’ve missed you so. You used to make really interesting sports cars like the CR-X and the S2000. And, of course, long before the R35 GT-R, the original NSX forced all of the supercar makers to up their game.
But then the auto industry crisis of 2008 made everything uninteresting including, it seemed, anything designed and built with a Honda/Acura badge on it.
So we perked up a bit when we heard that you were thinking of making a new NSX. And now that we see it, we’re smiling again, happy to have you back:
The Honda NSX is back. And just like the original this is not just a sledgehammer supercar clone, but a fascinating, intriguing contemporary take on the genre.
OK, this is only a concept, unveiled at the Detroit Motor Show – and for geographical reasons it’s also called an Acura. The real thing is three years off. That time gap allows the engineers to be maddeningly non-specific about some of the details (like, er power, or indeed engine size). But the designers are promising it’ll look very much like this.
It’s sharp, dramatic without being flashy, and refreshingly compact – actually shorter than the original. It’s edgier than the original too, as the passing years dictate. But it’s still got a few sly nods to its father, like the rear lights, and the overall proportions.
It’s about three years off but we can wait.
Remember when the NSX and CRX made Honda a name to be reckoned with in the sports car arena? Well it looks like those days may be returning:
Honda President Takanobu Ito arrived at the company’s Motegi test track on Monday in full leathers riding the company’s all-conquering 2011 Moto GP bike. This is clearly the sort of bloke who should be running a car company.
More significantly, Ito was also one of the chassis engineers on the original NSX, and he knows that Honda desperately needs to inject some sparkle into its environmentally worthy but rather pedestrian range. The company’s Tokyo show stand will feature no fewer than three new concept cars, but the big news as far as TG is concerned is a car that isn’t actually here but WILL be at the Detroit show in a month’s time: an all-new NSX.
‘We need a halo car,’ Honda’s design manager Yoshikazu Kigoshi told TopGear, ‘and this is a decision that’s come from Ito-san down. A new S2000 is a difficult car for us to do, because of its front-engined, rear-drive platform. But we are definitely looking at the EV-ster and a new NSX.’
Read more deets at TopGear.com
Because we’re Top Gear (UK) on BBC America, we are absolutely torn over this car. Yes, it’s Honda’s bread and butter Civic but this is the new European Civic, a car that looks
much cooler a lot more interesting than it’s American counterpart. Of course this means that it isn’t coming to America which makes the photo above a complete tease.
If you want to see more of what you’re not getting, click through to TopGear.com