Ah, the Super Bowl. An epic battle of skill, strength, and creativity where position means everything and 30 seconds can feel like an eternity.
And that’s just the advertising.
Last night we asked the followers of @TopGear_BBCA what their favorite Super Bowl car ads were and they responded like Eli Manning on a late fourth quarter drive. Here we give you the play by play:
(if you’re viewing this post in the Tumblr dashboard, click through for the video embeds)
Audi was first out the gate with their vampire sendup for the new A7.
It was undoubtedly funny but $3 million seems like a lot to spend on a headlight ad.
Another early fan favorite was Volkswagen’s “The Dog Strikes Back” introducing their redesigned Beetle.
Chevy had strong showings with it’s “Happy Grad” Camaro and “2012” Silverado commercials…
But it was its Chevy Sonic stunts which we are unofficially calling “Chevy’s Unofficial Tribute to Top Gear” which got the most mentions of the three.
Acura’s highly touted Jerry Seinfeld commercial starred their new NSX concept, a car that we are excited to see built…
… but it’s the fine print at the end that makes us cringe. As we’ve stated before, the NSX isn’t scheduled to debut for another three(!) years
“Concept vehicles shown. Actual models may vary. NSX projected debut in next three years. Dates subject to change.”
We feel bad for all of those potential NSX buyers who will have to line up for Acura’s new compact sedan instead.
Fiat seemed to come out of nowhere to secure the lonely hetero male non-Italian-speaking vote:
But it was Chrysler’s “It’s Halftime in America” ad with Clint Eastwood that seemed to knock Top Gear fans on their collective emotional rears.
Strange enough, there was little mention among Top Gear fans of Honda’s “Ferris Bueller” spot for the CRV.
But of course, the greatest car ad of all time, Super Bowl or not, is the advert that James and Jeremy came up with for the VW Scirocco.
Yes it was, @Cowabunga. Yes it was.
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This was featured in #Advertising